B honey + Bega Cheese

The Purple Hive Project is an initiative by B honey and Bega Cheese Limited. B honey is committed to supporting the local honey industry by helping protect honey bees (Apis mellifera) from the significant threat of Varroa Destructor (Varroa mite) arriving in Australia. Varroa destructor is a tiny mite that is crippling honey bee colonies around the world, which could have a devastating effect on our honey industry and Australian agriculture more broadly.

Editing + motion graphics